Google Alert : Get email when google find your new search result

Google Alerts are emails sent to you when Google finds new results such as web pages, newspaper articles, or blogs — that match your search term. You can use Google Alerts to monitor anything on the Web. Enter the topic you wish to monitor, then click preview to see the type of results you’ll receive.
You can use Google Alerts service to get email notification or RSS feed, when a new webpage with your topic of interest or passion is available in Google index. You may set your full name for alert, to know if someone is writing about you!
is available in Google interest
For example, people use Google Alerts to:

• find out what is being said about their company or product.
• monitor a developing news story.
• keep up to date on a competitor or industry.
• get the latest news on a celebrity or sports team.
• find out what’s being said about themselves (ego search).